What is an App?
An App (short for application) is a piece of software that allows you to do something. Apps, and the information they hold, are saved directly on to a smart phone, enabling users to access information that they are interested in much quicker than by searching on the web.
Why should you have an App?
It would allow you to hold all relevant information in one, easily accessible, place. Recent stats show that average daily usage of Apps is now 81 minutes (up from 43 minutes in 2010)*, which is outstripping both desktop and mobile web usage. So, by having an App as part of your communication mix you are enabling your customers, or fans, to access all your information quickly and whilst on the move.